Partner(s) linked to proposal

University of Florida (2)


The University of Florida’s online master’s program in Mass Communication is seeking graduate or upper level undergraduate courses in communications/business/related fields to partner with. This will be our program's second year offering virtual exchange, and our university has been engaging in virtual exchange projects for over four years. We are in the Eastern time zone. The course examines the historical evolution and function of a value proposition crafted for an organization, product, or service. The student will learn the framework, need, benefit, and strategy behind a value proposition. Through active learning projects, students will move through the process of identifying the proper components to support the value proposition framework. In addition, the student will develop a sound and honest value proposition and evaluate it. By adding VE to this course, we hope our students will gain intercultural competencies, teamwork skills, and enhanced knowledge of communications topics. We would like the VE to take place during the 2022-2023 school year.

Learning outcomes

Intercultural competences

Additional information and comments

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03 Social sciences journalism and information

Number of students

11 - 20


08/24/2022 - 04/26/2023

Author Author affiliation

Institution(s) Department(s)
University of Florida (2) College of Journalism and Communications


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